Twitter stepped up to the forefront once again as the much hailed way to publicize your business. by promoting a charitable act in your company name.
@wholefoods is making a nice splash with the following:
@WholeFoods – tomorrow, July 1st, is the monthly Twitter for Food event – it would be great for you to join in again! http://tr.im/m1Pq
If you follow the link provided, you get more info about the challenge:
Post this message to your twitter account on June 30th and July 1st:
#twitterforfood Skip a meal July 1st and fund local or global hunger relief. http://tr.im/m1Pq
The idea is to skip one meal and donate to any one of a number of organizations featured on the landing page. Quite a few twitterers have joined the tweeting and retweeting of #twitterforfood – this was only page 6 of a Twitter search on #twitterfood, snapshot taken by Search Engine Watch:
@WholeFoods tweeted the challenge to their nearly 800,000 followers, but klets give credit where credit is due – the idea for skipping a meal and donating money to an organization which serves the hungry was pure Tim Blair.
Tim talked about using Twitter to promote a cause:
“This is a personal passion of mine, so I am absolutely thrilled with the response. I started it last month and plan to run it once a month until it is no longer getting traction. My plan was that it would grow over the next few months as word got out. Humanitarians and philanthropists are a large demographic on Twitter from my experience.
I run twitter accounts for people and have 6 of my own for different causes. I find that it is easy to connect with locals and with specific demographics if you know what you’re doing. I have accounts in green, religious, personal security, books, social marketing and have been able to connect well with people – especially people at high levels in organizations.
Results for some of the promos I have done have been good. Nothing earth shattering yet, but certainly worth the effort and growing. I am definitely sold on the value of using Twitter for promotions and will continue to refine how it is done.”
Go Forth and Tweet.
Tags: landing page, News, social network, Twitter