Apparently Bing is changing the way foodies at least search the web.
According to the Bing Community blog:
Bing makes it easier by providing cooking recipes and details in our new detailed recipe results.
Bing pulls from a number of popular recipe websites (delish.com, MyRecipes.com, epicurious.com, etc.) to bring you correlating recipes that you can sift through by holiday, meals, ratings, and my personal favorite, convenience (with a 10 month old at home, quick is key) and much more.
According to Search Engine Land (where you can read all about the new feature):
Clicking on any particular recipe or the “recipes” link above the section takes you to a new “recipes task page,” where Bing provides nutritional information and calculates the relative calories and fat content of recipes. You can see an example of this deep dive here:
The idea is that many people looking for food information are doing it for recipe purposes and nutritional information. Google attempted something similar but it tanked when they shut down Google Base.
Is this the new trend? Relevant but unasked for results from niches? it will be interesting to watch and see what Bing does next.