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Twitter gets a Boost from Google

Sunday, February 21st, 2010

Stats show Twitter gaining in hits since Google started funneling traffic their way.

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Not long ago Google announced their partnership with Twitter:

In the past few years, an entirely new type of data has emerged — real-time updates like those on Twitter have appeared not only as a way for people to communicate their thoughts and feelings, but also as an interesting source of data about what is happening right now in regard to a particular topic.

Given this new type of information and its value to search, we are very excited to announce that we have reached an agreement with Twitter to include their updates in our search results. We believe that our search results and user experience will greatly benefit from the inclusion of this up-to-the-minute data, and we look forward to having a product that showcases how tweets can make search better in the coming months. That way, the next time you search for something that can be aided by a real-time observation, say, snow conditions at your favorite ski resort, you’ll find tweets from other users who are there and sharing the latest and greatest information.

This became a core part of Google’s “Real Time Search”:

Our real-time search enables you to discover breaking news the moment it’s happening, even if it’s not the popular news of the day, and even if you didn’t know about it beforehand. For example, in the screen shot, the big story was about GM’s stabilizing car sales, which shows under “News results.” Nonetheless, thanks to our powerful real-time algorithms, the “Latest results” feature surfaces another important story breaking just seconds before: GM’s CEO stepped down.

Click on “Latest results” or select “Latest” from the search options menu to view a full page of live tweets, blogs, news and other web content scrolling right on Google. You can also filter your results to see only “Updates” from micro-blogs like Twitter, FriendFeed, Jaiku and others. Latest results and the new search options are also designed for iPhone and Android devices when you need them on the go, be it a quick glance at changing information like ski conditions or opening night chatter about a new movie — right when you’re in line to buy tickets.

Now, according to Venture Beat, Twitter is getting quite a boost from Google Search:

ComScore data show the number of unique visitors to Twitter increased by 9 percent from December 2009 to January 2010. The 21.79 million unique Twitter visitors in January was an all-time high, just over the 21.25 million visitors that comScore tracked in July 2009. December 2009 unique visitors were up 3.1 percent over November, so Google’s real-time search, which launched on December 7,  appeared to have impact on Twitter for the month of December as well.

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