Search Engine Optimization News Blog

SES stands for Search Engine Strategies and this is one of the top-rated global conference and expo series that is determined to teach webmasters the latest SEO trends and strategies. SES expos are run in various places through out the year featuring many prominent SEO experts and guest speakers.

The first SES event for 2009 is scheduled for 17 to 20 February. This expo is hosted by Mike Grehan. He is the global KDM officer of Acronym Media and a known search authority. He was named as one of the United Kingdom’s top 100 influential people in Internet marketing. You will be able to get real-time practical information that you need to promote your business through search engine marketing.

As usual like all the other SES conferences, the participants will have the opportunity to interact with fellow marketers and SEO professionals. These interactions have been found to be highly beneficial both in terms of social networking and also in terms of learning powerful SEO insights that can change the entire course of your businesses profit graph.

Besides the other common SEO and SEM topics, February 2009 SES expo will teach its participants how to purchase listings that will bring sure rank your company on the top of the search engine results. The participants will also be able to learn how to calculate the SEM ROI from tracking the visitors to the conversion. It will also teach effective link building strategies that will bring real traffic to your website without eliciting penalties from the search engines.

Latest SEM and SEO trends will also be discussed along with the coping strategies to profit from the ever-changing web world.

Opening Keynote and Orientation will be given by Matt Mattson, the author of Pirate’s Dilemma. The last day of the session, that is 20th of February is reserved for SEM training sessions. Some of the prominent speakers in this expo include names such as, Kevin Ryan – SES Chair, CEO, Mike Grehan – Global KDM Officer, Acronym Media, Matt Mattson – Author, The Pirate’s Dilemma, Ross Barnes – Head of Digital Media, Response One, Mathew Bailey – President, Site Logic, Jon Myers – Head of Search, Media Vest and many more.

Some of the interesting topics discussed during the expo include – Search Around the World: US, Europe & Asia, Universal & Blended Search, Measuring Success in a 2.0 World, The State of Search Integration, Online Video Update – The Next Wave, Search Advertising Tools, Searcher Behaviour Research Update, Ads in a Quality Score World, Advanced Paid Search Techniques, Brand & Reputation Management, Landing Page Testing & Tuning, Duplicate Content & Multiple Site Issues, Local Search Marketing Tactics and much more.

The list of training sessions on 20th of February include, Reaching Your Audience Through Blogs, Mobile Marketing 101, Link and Reputation Workshop and Site Architecture Workshop.

Those who register by February 2 can save £100. The total package costs £995.