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In more Google related news that has SMMs scrambling and SEOs more than  a bit curious, Google has announced that they are finally killing their Buzz social networking tool. The news is hardly a surprise, but it raises an interesting question regarding whether this is a move that is actually motivated by G+ working so [...]

Earlier, we discussed a recent study regarding the half life of links on social media platforms and what that means for anyone preparing to launch a social media campaign. Our earlier focus was on the portion of the study that focused on Twitter and what it’s miniscule link half life means to marketers. Let’s analyze [...]

Did you ever wonder how long a link you share will be relevant? Is it going to be good for a couple of hours, several hours, a day or maybe longer? It is a question that has been on the minds of many people – particularly those who are interested in Social Media Management. Sharing [...]

  Google + is catching on everywhere, but almost nowhere more so than in India which ranks second globally. India accounts for about 27% of the traffic that Google + is receiving which raises some interesting questions. The US accounts for the most Google + users while the rest of the world – aside from [...]

While the main focus of Google may no longer be Google Buzz, that does not mean that they are completely done with the project just yet. About a year ago Google made a somewhat attempt to compete with the social aspects of Facebook and Twitter by creating Buzz only to find out that cracking the [...]