Who hasn’t heard the term “Don’t put all of your eggs in one basket?” For the two people who haven’t class is dismissed, for everyone else the history lesson begins. SMM is where it is at right now, and without an SMM campaign you are cutting off your nose to spite your face. The problem [...]
Social Media Distrust on the Rise
April 6th, 2010Social media has taken huge strides in recent years towards becoming the major way for companies to determine what customers like or dislike, to follow customer buying trends, and to establish real time branding for services/products. SEO firms have joined the trend towards using social media for SEM. Users now trust online media for down [...]
Social Media Marketing Trends 2010
March 4th, 2010According to MENG (Marketing Executives Networking Group) more companies will be turning to social media in the next year than ever before. Senior-level marketers and execs are rapidly realizing that a strong online presence can be obtained through the use of social bookmarking, and the following stats from the third annual MENG Marketing Trends Study: [...]
Social Media Edges out Email Marketing, Paid Search
April 23rd, 2009Lots of news from the UK this week! It’s smart to pay attention to both sides of the Atlantic, and research from Hitwise seems to indicate that online retailers in the UK are now getting lesser amounts of traffic from paid search efforts. However, their overall numbers are still good, so where is the extra [...]
