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So. It’s a decade into the new century. How has SEO/SEM changed in the past ten years? Quite a bit, actually. Ten years ago Yahoo was a major player. There was no Bing. Twitter and Facebook weren’t even gleams in the eyes of their respective creators yet. Now, social media is the name of the [...]

The US Food & Drug Administration (FDA) issued warning letters on March 26, 2009, to many of the largest pharmaceutical companies in the nation. The companies were warned that their online ads were misleading and didn’t contain the required disclosure information mandated by US federal regulations. According to comScore, this had a huge impact on [...]

Danny Sullivan at Search Engine Land has a full, comprehensive list of what is on the menu at the upcoming SMX East search marketing conference arriving in New York City  Oct. 5-7.  We’ll just hit a few highlights of what you can expect to see over the three days of search marketing nirvana! Networking: During [...]

The percentages and trends are in from SMX London, so lets take a look at the focus of one of this year’s biggest conferences: According to Econsultancy/Guava’s UK Search Engine Marketing Benchmark Report, 69% of agencies expect an increase in social media marketing this year. 58% are convinced that SEO is the single most cost-effective [...]