When Google launched Google Places, everyone saw it as a distinct threat to networks like Yelp. The reviews would be in direct competition, a fact not lost on Yelp, which had a formal syndication relationship with Google that ended in 2006. However, when Google Places launched, Yelp reviews were clearly visible: According to Search Engine [...]
Yelp Missing From Google Places
August 27th, 2010Google Places Now More Business Friendly
August 4th, 2010Good SEO and good PR go hand in hand; an online reputation can be made on the back of a great recommendation, or broken on the strength of a bad one. Often, how you handle public criticism online can go a long way towards reputation management; simply responding appropriately can minimize any damage and show [...]
Google Changes the Way People Read Reviews
January 19th, 2010Reviews have always been a grey area. Now, however, Google is changing the way they rank pages that contain reviews – hyper local blogs seem to be the next big thing. Google launched Place Pages a while back, if you remember: Instead of doing the research all over the web, wouldn’t it be great to [...]
New Study Stresses the Importance of an Active Online Presence
October 24th, 2008A study by Rubicon Consulting has been released confirming that word of mouth and online reviews have become two of the factors with the most impact on consumer purchasing decisions. The Internet has also become an important source of customer support. Online reviews are now checked by millions of shoppers daily to aid them in [...]