Marketers using Facebook to push their products are in for an unwanted shock to the system that may require them taking a dose of what they sell. While Facebook has been a linchpin of marketing for many types of products, most industries welcome comments and really want to interact with their followers. Pharmaceutical companies are [...]
Facebook and Big Pharma
May 27th, 2011FDA Kills Search Ads for Pharmaceuticals
October 5th, 2009The US Food & Drug Administration (FDA) issued warning letters on March 26, 2009, to many of the largest pharmaceutical companies in the nation. The companies were warned that their online ads were misleading and didn’t contain the required disclosure information mandated by US federal regulations. According to comScore, this had a huge impact on [...]