Not that long ago, Amazon took a slap at US affiliates for their paid search traffic driving techniques: After careful review of how we are investing our advertising resources, we have made the decision to no longer pay referral fees to Associates who send users to www.amazon.com, www.amazon.ca, or www.endless.com through keyword bidding and other [...]
Amazon Slams Affiliate Practices
January 18th, 2010Cyber Monday Cometh
November 22nd, 2009Cyber Monday has become a very important day for SEOs. What is Cyber Monday? Investipedia gives this definition: An expression used in online retailing to describe the Monday following U.S. Thanksgiving weekend. Cyber Monday is generally thought of as the start of the online holiday shopping season. Similar to Black Friday, (the unofficial start of [...]
Paid Inclusion Dropped by Yahoo
October 17th, 2009According to a statement from Yahoo, they will soon no longer be offering paid inclusion: We are committing our resources and efforts to our core areas of focus, including improving the search experience and relevancy of our ads to increase user engagement and ROI for advertisers, and as a result, have decided to exit Search [...]
FDA Kills Search Ads for Pharmaceuticals
October 5th, 2009The US Food & Drug Administration (FDA) issued warning letters on March 26, 2009, to many of the largest pharmaceutical companies in the nation. The companies were warned that their online ads were misleading and didn’t contain the required disclosure information mandated by US federal regulations. According to comScore, this had a huge impact on [...]
Market Share, Paid and Organic Search – Shifts Occuring
May 19th, 2009The report from comScore concerning April 2009 search engine rankings has been released, and things appear to have remained relatively stable. For 4 of the top 5 engines, search queries have increased; Google search grew 7.8% and Microsoft grew 72% according to Nielsen Online’s April 2009 search market share rankings. Yahoo! and AOL lost, declining 2.8% and [...]