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In a recent Q&A with Matt Cutts, several SEOs on a sort of ‘watch list’ questioned how what they did was any different then what Google itself has been known to do from time to time. Watch list, you say? Apparently so. Google has been stereotyping SEOs as having less than stellar intent when it [...]

Once again, the tales of a dreaded Google penalty are making the rounds – this time a whopping 50 spot drop in rankings has been observed, which anomaly in Google’s results could indeed indicate a new Google penalty. Several webmasters have reported that their websites lost top positions on Google and have plummeted to position [...]

The much anticipated SES Chicago white hat / black hat linking session turned out to be an hour-long discussion of what will or will not get you banned by Google. They also touched on the ethics of search marketing , always a fun topic, and finished off with a few black hat tips from Dave [...]