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Matt Cutts, the go-to guy for all things Google, did a great interview with Eric Enge about – among other things – PageRank; and how it can affect your link building efforts if you use redirects too freely, bleeding away your hard one Link juice and associated PageRank. (Page Rank Diagram) Matt has commented heavily [...]

The much anticipated SES Chicago white hat / black hat linking session turned out to be an hour-long discussion of what will or will not get you banned by Google. They also touched on the ethics of search marketing , always a fun topic, and finished off with a few black hat tips from Dave [...]

It has been expected that the next great PageRank tweak would occur in December, and reports did filter in since Friday that Google was doing something – no one was quite sure what, however. Google tweaks the algorithm periodically, and this always starts a ruckus as sites shift position and webmasters panic. If you are [...]

Several reports have surfaced indicating that the rankings for mobile search may be calculated a little differently. It has already been surmised that local sites may be automatically given preference; now it is speculated that PageRank may not be as large a factor in ranking as regular web content. As mobile search continues to explode, [...]

Thus far, search engines have had to depend on text surrounding images, titles, captions and HTML tags in order to index graphics. MSN is exploring the ways an image should affect a web page’s overall ranking, and is tinkering with the idea of an image score. The image score could conceivable be combined with a [...]