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Not that long ago, Amazon took a slap at US affiliates for their paid search traffic driving techniques: After careful review of how we are investing our advertising resources, we have made the decision to no longer pay referral fees to Associates who send users to www.amazon.com, www.amazon.ca, or www.endless.com through keyword bidding and other [...]

Back in February, a woman by the name of Beverly Stayart sued Yahoo. The reason? Organic search results linking her name to porn videos and erectile dysfunction drugs. Stayart sued Yahoo and Overture for “Lanham Act false endorsement and false designation of origin and violation of Wisconsin’s publicity rights statute and common law privacy rights.” [...]

A recent report shows that 98% of search is divided among the top four search engines – but that remaining 2% is still a considerable number of people. A few search engines make the top 10 list that should be considered when optimizing work seems done – you might have a little wok left to [...]

Of the three big search engines, Yahoo and Microsoft are emerging as the clear winners as far as their comprehensive coverage of the 2008 Olympics in Beijing. Yahoo edges out MSN on some fronts, with accessible photo and video clips and up to date medalist lists in a easy to read format. Microsoft’s Live Search [...]