Of particular interest to SEOs, SMMs and the people that hire them is the recently released news from a comprehensive study showing that over the course of this year, companies will spend in the range of $200 billion on targeted media initiatives. These are not all necessarily online based initiatives as direct mail campaigns along [...]
SEOs and SMMs Need to Focus on Targeted Initiatives
September 28th, 2011Leading Retailers Have Online Presence in Social Media
January 11th, 2009Independent interactive marketing agency Rosetta released a study this week showing 59% of 100 leading retailers have fan pages on Facebook. “These results support what we’re seeing in our day-to-day client work, which is that we’ve reached a tipping point with Facebook among retailers,” says Adam Cohen, partner with Rosetta’s consumer goods and retail practice. [...]
Zillow Zipping up the Real Estate Vertical Search Market
October 5th, 2008Real estate is a big earner online, for a wide variety of people. Agents, experts and financial companies make out like bandits, while ordinary Joes can even cash in with affiliate sites and participation in ad-sharing. Zillow, a leading real estate ‘vertical search’ engine is at the for , having been taken under Yahoo’s wing [...]