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Spending on search engine marketing (SEM) in North America is expected to hit $26 billion by 2013, as the industry continues to grow and SEM and search engine optimization (SEO) become deeply embedded in marketers’ advertising strategies, according to the 2008 annual survey and forecast from the Search Engine Marketing Professionals Organization (SEMPO). Advertisers indicated [...]

In SEO news, the importance of optimizing strictly for mobile devices has been discussed and not everyone is convinced it is as important as it was touted to be just a couple years ago. It isn’t that optimization is less important, it is that technology for mobile devices is improving far faster than most anyone [...]

Apple has made news, once again, that has an impact on how SEOs ply their trade. Not for the first time, it center around Siri and how Apple has misrepresented the abilities of Siri and it’s ability to function as has been widely advertised. As SEOs are aware, Siri can be used to pull web [...]

In SEO news, pop starlet Justin Bieber was announced as the most searched person on Microsoft’s search engine Bing for the year of 2011. While this is valuable information for anyone targeting the tween audience for traffic, it has begged the question “ why?” more often than anything else. Jokes aside, Justine Bieber leading searches [...]

SEOs are well aware of the many shortcomings of Apple’s Siri, and SMMs have had a ton of fun with infographics pointing out the many shortfalls of Siri, but there is yet another controversy related to the virtual assistant that has many up in arms. It became very clearly evident that Siri has a problem [...]