Yahoo and Microsoft have finally received the go ahead on their deal for Microsoft to power search and ads for Yahoo. According to Yahoo! Finance, the deal is finally greenlighted: Microsoft and Yahoo! announced today that they have received clearance for their search agreement, without restrictions, from both the U.S. Department of Justice and the [...]
Microhoo is a Go
February 18th, 2010Interactive Marketing Takes the Stage
July 23rd, 2009According to the latest from Forrester Research, interactive spend is where the advertising dollars are at. A Five-Year Interactive Marketing Forecast Report shows that search marketing now accounts for more than half of 2009’s overall interactive spend, and will continue to make up the largest percentage of interactive dollars, rising from $5.4 B in 2009 [...]
Microsoft’s CEO Speaks Out on The Future
June 9th, 2008Steve Ballmer, Microsoft’s CEO, gave an interview last week that was published by the Washington Post. He touched on a variety of factors; the attempt to merge with Yahoo, the constant chase after Google – but the focal point of his words was the future. Not just the future of advertising, or the future of [...]