Matt Cutts commented recently about Google’s suggestion in the webmaster guidelines to: “Keep the links on a given page to a reasonable number (fewer than 100).” Matt said, to preface his longer explanation: The original reason we provided that recommendation is that Google used to index only about 100 kilobytes of a page… These days, [...]
Matt Cutts on Linking
March 26th, 2009White Hat, Black Hat SEOs Square off in Chicago
December 13th, 2008The much anticipated SES Chicago white hat / black hat linking session turned out to be an hour-long discussion of what will or will not get you banned by Google. They also touched on the ethics of search marketing , always a fun topic, and finished off with a few black hat tips from Dave [...]
Share Your ‘Knol’edge
July 25th, 2008Google’s new beta, Knol, is a much more refined version of Wikipedia, in that it is a collection of articles from (presumably) authoritative sources. You know about something – you write a knol. You get a byline and your photo posted, and voila – you are an author. A knol is to be considered a [...]
Sphinn Puts The Spin on No-Follow
July 25th, 2008Sphinn, the Social site that has become every SEOs friend, has decided they have been a little too friendly. As a link from Shinn confers the coveted PageRank on all links back from the site, it has been noted that some sites don’t merit that implied approval, as spammers began docking in the relatively safe [...]