According to a new report from Hitwise, the long tail of search is capable of incredible results compared to the uphill battle of fighting for the top ten search terms. An investigation of the top 10,000 search terms recorded by Hitwise during a three-month period reveals a long tail stretching off almost into infinity. The [...]
New Report Shows Long Tail Of Search Most Important
November 11th, 2008You Don’t Need to do Anything…
August 24th, 2008Somebody noticed that Google AdWords has not been showing a lot of the long tail keywords. Apparently if the search volume falls below a certain threshold, they basically shut the ad down – and no, they don’t give you a heads up. A forum poster stated that they wouldn’t have even known about their ad [...]
In Court Over Keywords… Again
July 20th, 2008American Airlines filed a suit against Google last year for failing to protect their copyright. They claimed that the fact that Google allows competitors to purchase keywords that include trademarked phrases violates their rights, and sued the search engine. The Orion case settled earlier this year was a stride I the right direction when it [...]
Google Changes the Rules in the UK
June 2nd, 2008An influential group of some of the UK’s largest brands is believed to have met last week to consider what step to take regarding Google’s change of policy regarding keywords. Earlier this month, Google announced a change to their keywords policy in the UK, allowing competitors to bid for their rivals’ keywords including the [...]
Can Mandating Negative Keywords Reduce Trademark Infringement?
May 7th, 2008A Florida District Court made headlines last week when a judge signed an order requiring a company to use ‘negative keywords’ to avoid infringement on a competitor’s trademark. Orion Bank owns the names Orion, Orion Bank and Orion Bancorp. In the housing finance field, another company named Orion Residential Finance (ORC) has been causing them [...]