Google has finally said outright what many SEOs have suspected for years – They ignore the “keywords” meta tag when assigning web search ranking. Google’s Matt Cutts comments on the Google Webmaster blog: Q: Does Google ever use the “keywords” meta tag in its web search ranking? A: In a word, no. Google does sell [...]
It’s Official – Google Disregards Meta Tags
September 22nd, 2009Are Keyword On Their Way Out?
August 13th, 2009Google AdWords Business Product Management Director Nicholas Fox gave a keynote speech at Search Engine Strategies. The Q&A following his speech was highly interesting, and touched on many key points concerning SEO’s now that Google is once again changing the rules of SEO. Fox talked at length about where the search industry has been and [...]
Utah Nixing Competition in Ad Serving?
March 11th, 2009Utah is trying to pass a bill for the third time to regulate search ads. The bill finally passed in the Utah House (still needs to be approved by Senate) and it holds search advertisers liable for targeting trademarks as keywords. It does not hold the search companies, i.e. Google, Yahoo and Microsoft liable (that [...]
New Report Shows Long Tail Of Search Most Important
November 11th, 2008According to a new report from Hitwise, the long tail of search is capable of incredible results compared to the uphill battle of fighting for the top ten search terms. An investigation of the top 10,000 search terms recorded by Hitwise during a three-month period reveals a long tail stretching off almost into infinity. The [...]
You Don’t Need to do Anything…
August 24th, 2008Somebody noticed that Google AdWords has not been showing a lot of the long tail keywords. Apparently if the search volume falls below a certain threshold, they basically shut the ad down – and no, they don’t give you a heads up. A forum poster stated that they wouldn’t have even known about their ad [...]