A recent study regarding the way people interact with various brands online has revealed a wealth of information that SEOs and SMMs are going over very carefully to refine the way they ply their trade. The basics of what this study uncovered is that social media doesn’t make everyone social by default. In fact, there [...]
SEO NEWS: Homeland Security Monitors Keywords
March 9th, 2012A recent FOIA request concerning the monitoring of online content by the Department of Homeland Security revealed a number of keywords and key phrases that are used to monitor platforms like Twitter and Facebook for illegal or suspicious activities. While most uses of the words and phrases that are being monitored are generally innocent, it [...]
It’s Official – Google Disregards Meta Tags
September 22nd, 2009Google has finally said outright what many SEOs have suspected for years – They ignore the “keywords” meta tag when assigning web search ranking. Google’s Matt Cutts comments on the Google Webmaster blog: Q: Does Google ever use the “keywords” meta tag in its web search ranking? A: In a word, no. Google does sell [...]
Are Keyword On Their Way Out?
August 13th, 2009Google AdWords Business Product Management Director Nicholas Fox gave a keynote speech at Search Engine Strategies. The Q&A following his speech was highly interesting, and touched on many key points concerning SEO’s now that Google is once again changing the rules of SEO. Fox talked at length about where the search industry has been and [...]
Utah Nixing Competition in Ad Serving?
March 11th, 2009Utah is trying to pass a bill for the third time to regulate search ads. The bill finally passed in the Utah House (still needs to be approved by Senate) and it holds search advertisers liable for targeting trademarks as keywords. It does not hold the search companies, i.e. Google, Yahoo and Microsoft liable (that [...]
