Lots of news on the Facebook front today; according to Foresee Results, which administers the e-business portion of the American Consumer Satisfaction Index (ACSI), Customer satisfaction with Facebook isn’t that great. In commenting on Facebook’s results, Foresee said: When asked what they like least about Facebook survey respondents gave answers including privacy and security concerns, [...]
Facebook Steps it Up, but are Customers Happy?
July 20th, 2010New Study Stresses the Importance of an Active Online Presence
October 24th, 2008A study by Rubicon Consulting has been released confirming that word of mouth and online reviews have become two of the factors with the most impact on consumer purchasing decisions. The Internet has also become an important source of customer support. Online reviews are now checked by millions of shoppers daily to aid them in [...]