Greg Sterling at Search Engine Land mentioned someting interesting about CTR on different engines as compared to Google. Google is apparently the bottom stringer for CTR and has been for some time! According to Acuracast back in 2006, Google was trailing badly: Search Engine Conversion Rates * AOL traffic 6.17% * MSN traffic 6.03% * [...]
CTR Rates on Google Fail to Measure Up?
December 13th, 2009Google Keeps ‘Em Comin’
November 7th, 2008Another rollout of Google updates and upgrades is here, particularly in their ad realms. The average AdWord user will now be able to see at a glance whether or not a keyword is trademarked or not, which could be important to know as internet law continues to be established. The tiny ‘TM’ displayed next to [...]
Your CTR and Google Rankings
July 6th, 2008A theory was put forth that Google uses click through ratios to help determine rankings. This has been bounced around for years, making a reappearance again this weekend, and the debates have already begun. Many respected SEOs claim that it would be ridiculous to assume that it doesn’t. Charts are already making the rounds showing [...]