In a recent survey by a large digital marketing agency, It was revealed that a commonly touted concept was completely untrue. The storm of controversy surrounding the bringing of advertising to video and social networks and the dire prediction that it would effectively kill such site has been brought to a close. The myth is [...]
New Report – Ads Won’t Sink Social Networks After All
October 29th, 2008The Transition from Pay Per Click to Pay Per Conversion
August 19th, 2008The San Jose Session hit home with a revealing layout of information on conversion. Many advertisers are now paying much higher rates for conversions than for clicks, as ways to game the system cause trust on advertisements to plummet. If you are concerned about your conversion rate for your own product, you are probably in [...]
Google Continues to Upgrade Features and Tools
June 25th, 2008Google keeps releasing new tools like this, we are going to be spending all our time tweaking and tinkering! New this past week are: Google Trends for Websites, allowing webmasters to track site visitation and compare traffic flow over time. Google properties have not been included in the available data, but the tool is expected [...]