Google made big SEO news by releasing some of their 2011 statistics regarding ads and AdWords accounts that SEOs are paying very close attention to. In 2011, Google claims to have disapproved 134 million ads, give or take, and disabled over 800,000 Google AdWords accounts. Any way you slice it, those are big numbers and [...]
Click Fraud Still Climbing?
July 21st, 2010The click fraud reports from two major institutes are out, and it doesn’t look good. You’d think Google and the other major Pay Per Click (PPC) advertisers would be getting better about controlling click fraud, but apparently not. The graph to the right shows results from ClickForensics, which has tracked a stead rate of growth [...]
Click Fraud Through The Roof
April 8th, 2010A blogger once called click fraud Google’s ‘Achilles Heel’. As far back as 2005 this was recognized as a severe problem, as Donna Bogatin pointed out on zdnet: Google’s efforts to undermine third party click fraud auditing services is but the latest tactic employed by Google in an aggressive public relations campaign to sway the [...]
$4.8 Million Verdict in Insurance Internet Case
November 13th, 2008NetQuote and MostChoice are two large insurance quote companies online, specializing in obtaining leads for insurance companies. Consumers who visit the sites fill out applications and the quote company sells their information to the top insurance companies who then have a broker contact the consumer with a quote. In an effort to destroy NetQuote’s lead [...]
Google Attempts to Calm Click Fraud Fears
August 12th, 2008Advertisers periodically go into panic mode over the possibility of click fraud. In a recent post on Google’s AdSense blog, an attempt was made to assure advertisers that their dollars were not being wasted, that they would not be summarily banned, and that invalid clicks were traceable and recognizable to Google’s program. There is always [...]
