Should Yahoo have stuck with being a search engine and spreading the SEO market around a little? Ditching their own search results in favor of Bing driven SERPs, Yahoo moved towards being more of a content source and news site. Carol Bartz spearheaded the change, but now she’s been chopped from Yahoo’s staff. After being [...]
Yahoo Fires Bartz, Founders After Abandoning Search
September 8th, 2011What does the Future Hold for Bartz and Yahoo?
October 8th, 2010Recently, several top execs left Yahoo, and this sparked rumors that Bartz herself might be leaving. Bartz commented on the exodus, saying, “each executive is leaving, “for different reasons that suit their life.”” Yahoo released a statement: Yahoo! today announced the departures of Hilary Schneider, Yahoo!’s EVP Americas Region; David Ko, SVP Audience, Mobile and [...]
Microhoo is a Go
February 18th, 2010Yahoo and Microsoft have finally received the go ahead on their deal for Microsoft to power search and ads for Yahoo. According to Yahoo! Finance, the deal is finally greenlighted: Microsoft and Yahoo! announced today that they have received clearance for their search agreement, without restrictions, from both the U.S. Department of Justice and the [...]
Yahoo – After the Coup, One Year Later
January 9th, 2010Next week marks the one year anniversary of Yahoo’s restructuring that put Bartz at the helm. According to Bloomberg.com, The CEO of Autodesk Inc. from 1992 to 2006, Bartz took the reins at Yahoo from the company’s co-founder Jerry Yang. He rankled investors in 2008 by spurning a $47.5 billion takeover attempt by Microsoft. Yang [...]
Tiger Woods Saves Yahoo
December 10th, 2009Well, maybe not quite that dramatic, but Yahoo does depend heavily on news search. Tiger Woods is all over the news, and that’s just how Carol Bartz, Yahoo’s chief executive, likes it. “God bless Tiger,” she said during an investors conference Tuesday, saying she’s noticed a “huge” uptick in Web traffic over the past week [...]