According to a recent study done by Chitika, the top spot in Google gets twice as much traffic as the number 2 spot, and three times as much as third place. The research report, called “The Value of Google Result Positioning”, reveals that: “The top spot drove 34.35% of all traffic in the sample, almost [...]
Google Traffic Stats
May 27th, 2010An Unmerry Christmas for AOL Employees
December 25th, 2009AOL is slashing staff in preparation for the new year. The recent spin off from Time Warner Inc apparently came with a few conditions, and restructuring was one. Unfortunately, in this case restructuring means that a significant portion of AOL’s workforce is being kicked to the curb. According to the official Form 8-K filed by [...]
Diller Indicates Ask Not For Sale After All
December 18th, 2009Some comments made by IAC’s Diller at the Q3 conference call sounded to listeners as though he would be open to a sale of the Ask.com holdings. According to Reuters: “We’ve been asked a lot whether we’re open to consolidating transactions in the area of search. The answer is yes,” Diller said. “And, it is [...]
CTR Rates on Google Fail to Measure Up?
December 13th, 2009Greg Sterling at Search Engine Land mentioned someting interesting about CTR on different engines as compared to Google. Google is apparently the bottom stringer for CTR and has been for some time! According to Acuracast back in 2006, Google was trailing badly: Search Engine Conversion Rates * AOL traffic 6.17% * MSN traffic 6.03% * [...]
AOL goes Aol
December 2nd, 2009Wolff Olins has changed America Online’s brand identity from AOL to Aol, in a move that has created buzz. “Our new identity is uniquely dynamic. Our business is focused on creating world-class experiences for consumers and AOL is centered on creative and talented people – employees, partners, and advertisers. We have a clear strategy that [...]