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It’s pretty fair to say that webmasters want their websites get high page rank in Google. This is a big part of what SEOs and SMMs are in business for – improving your site rank to help you realize ore conversions. The challenge is that what determines PR is not static. Google changes the rules [...]

Is Google +1 the next big thing or is it just the next thing? It’s an important question for SEO’s and SMMs  to consider when the manner in which you view it can alter your approach to promoting your content as well as how you budget your resources, both time and money, to addressing it. [...]

If Google Panda is still confusing you then you are not alone. In a community friendly move, Google released more information regarding how Panda works so that webmasters can better develop sites that are Panda friendly. While some of the points raised are fairly well known or have been strongly theorized in the time since [...]

Is Bing unable to serve up the best results using their own algorithm? Google claims they can’t, according to a post by Search Engine Land: “Google has run a sting operation that it says proves Bing has been watching what people search for on Google, the sites they select from Google’s results, then uses that [...]

BusinessWeek magazine did an excellent informational review of Google’s search quality team; delving into the ins and outs of how team members  evaluate  search rankings and come to decisions when changes must be implemented. Google CEO Eric Schmidt says Google has incredible leverage in “so much scale in terms of the data we can bring [...]