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French Newspapers Take on Google News

July 25th, 2010

Six prominent French newspapers are joining forces to create an online news site in competition with Google News. France’s National Daily Press Union announced the plan yesterday and said the virtual newsstand will be launched in September. Le Monde, Libération, Le Figaro, Les Echos, Le Parisien and L’Equipe are planning to develop and finance the [...]

 
 

Google Omnicon Deal in the Works

July 18th, 2010

According to an article  in the Wall Street Journal, Google is soon to be announcing a deal with Omnicom Media Group, one of the major global ad holding companies: (WSJ) Omnicom, part of New York-based Omnicom Group Inc., is expected to spend hundreds of millions of dollars to buy display ads for its clients through [...]

 
 

Twitter Takes Back the Reins of Advertising

April 13th, 2010

Twitter now has it’s very own ad system, with ‘Promoted Tweets.’ According to the NY Times, Several companies will run ads, including Best Buy, Virgin America, Starbucks and Bravo. “The idea behind Promoted Tweets is that we want to enhance the communications that companies are already having with customers on Twitter,” said Dick Costolo, Twitter’s [...]

 
 

SEMPO – State of SEM 2010

March 26th, 2010

So. It’s a decade into the new century. How has SEO/SEM changed in the past ten years? Quite a bit, actually. Ten years ago Yahoo was a major player. There was no Bing. Twitter and Facebook weren’t even gleams in the eyes of their respective creators yet. Now, social media is the name of the [...]

 
 

Google’s ‘Sponsored’ Results not Obvious

February 17th, 2010

Google is experimenting with paid results by slipping them into listings with a very inconspicuous tag saying ‘sponsored listing’. Some people feel that this is kind of misleading. Formerly, sponsored listings appeared on the right of the page: … or at the top: Now they can appear in the business listings: Google explains that this [...]