logo Subscribe to: rss Email Feed:


Ad Planner Traffic Model gets Update

January 31st, 2009

Google has released an update to their popular Ad Planner traffic model, to help media buyers improve their advertising campaigns. The updates include: 1.  Altered ‘Unique Visitors’ to ‘Unique Visitors (users)’ so you can see the estimated numbers of real world visitors. 2.  Added the ‘Unique Visitors (cookies)’ metric, which can help you cross-check and [...]