Google and Bing have both been jockeying for position with Facebook.
Google and Bing have literally been battling for control over status updates from social sites for months. The two came out with Twitter update announcements on the same day, October 21st, but Bing actually went live with Twitter info and announced they had data from Facebook as well. Google didn’t get a slice of the Facebook pie until December 7th, when they finally came to an agreement and also launched their own Twitter engine.
However, Google still hasn’t caught up, according to Danny Sullivan of Search Engine Land:
Google said it had also reached a deal with Facebook for data, apparently giving Google parity with what Bing had. That data would be integrated into Google’s new real time search in the future, the company said.
But, Danny says:
Yesterday, during a visit at Facebook, it dawned on me that this wasn’t the case. In discussing the arrangement, Facebook explained to me that Google was only getting information from Facebook fan pages. Personal updates weren’t being provided.
[In other words] Google is only getting information from fan pages. Those millions of people on Facebook putting out updates via personal pages? Google’s not getting any of that.
As for Bing, it will receive updates from fan pages, just like Google. But in addition, Bing will receive any updates done on any personal pages, as long as those are marked for sharing with “Everyone.” Facebook also said that Bing is the only service outside of Facebook itself that currently has access to this data.
Facebook told Danny specifically that:
The terms of the Google deal were specifically related to public updates on Pages. But our conversations with both companies are continually evolving regarding ways in which we might work together in the future.
Is Bing really going to possibly get the jump on Google again when it comes to real time search?
Tags: Bing, Facebook, Google, real time search, social media, Twitter