Blogs are a great way to obtain traffic and increased search ranking if you use them correctly. You don’t generally enjoy instant success with your blogs as soon as you launch though. Creating a successful blog takes time, research and effort. Once that’s done however you can use it as a tool to leverage increased benefits for your main website. Success only comes as quickly and bountifully as the effort we put onto them.
The key to marketing a blog is unique and irresistible content. Content isn’t just text; it’s video and images as well. That being said, you do need to make sure there is plenty of text for the search engines to index. Great content will attract visitors that may even subscribe to your blog. Good content alone won’t automatically make your blog popular. You need to give your blog a head start so that people will know what you have to offer. It can take a little while before your blog gets indexed and you start getting ranked for relevant keywords so any help that you can muster will make a difference.
To help build awareness fof your blog and a subscriber list, you can let your existing customers know about your blog through an email. Keep your email to the point so that it doesn’t look as if you are trying to sell them something. People get more marketing mails than they want and they will always look at corporate emails with suspicion. Gain their trust by keeping it short and sweet and asking for nothing in return.
If you do get them to your blog, you want them to subscribe. Don’t be afraid to offer an incentive for subscribing to your blog either – it does work! This tactic can do wonders for your email marketing initiatives by encouraging your prospective subscribers to read the email, visit the blog and sign up. Consider offering a discount on your products or a free eBook or it can be anything. Us the fact that people like free things to your advantage.
Once you have enough subscribers to give your blog a good start, you need to keep posting regularly and each post must be unique and resourceful. If you don’t stay current and keep posting, people will stop visiting. There is a lot of information online but people know that not all information is trustworthy or credible. If you can gain your readers’ trust and convince them you know what you are talking about, you will be their go to source for good information. Simply by providing what people want and need, you can make your blog a great success. Use your blog as an informational resource. Take care of it and it will take care of you!