Of special interest to SEOs is the news that Yahoo! Voices is not so far removed from the chopping block as many may think it is. Yahoo! Voices was previously the Yahoo Contributor Network and prior to that Associated Content. Yahoo purchased the content mill with the idea that they would have a ready supply of content to use across the Yahoo family of platforms which seemed like a good idea. The problem is, no one actually read the content until after the purchase.
Since Yahoo began using this content, complaints have been plentiful. Readers were turned off and commenting on an extremely regular basis their ire of the number of grammatical errors and sometimes nonsensical nature of the article. What Yahoo forgot to do, as they often did over the last five years, was a pre-purchase quality inspection. Instead of obtaining 2 million prime pieces of content to fit any need, they obtained a jumble of incoherence that often wasn’t fit for anywhere.
Yahoo scrapped much of that platform and transformed it into Yahoo Voices – supposedly higher quality content. Instead, it was the same lackluster content as before and the complaints in the comment sections of articles were just as high. What Yahoo failed to realize is that while people may be okay with getting baking ideas or lawn care tips from a regular Joe, they want their news from a real journalist. Because of this massive oversight from the previous administration, SEOs may be losing yet another round of links once thought secure because the platform is quietly being pronounced dead.