A recent study regarding the way people interact with various brands online has revealed a wealth of information that SEOs and SMMs are going over very carefully to refine the way they ply their trade. The basics of what this study uncovered is that social media doesn’t make everyone social by default. In fact, there are quite a few situations in which the presence of social networking buttons makes people very unsociable – and the same goes for certain words used in specific contexts that some people find uncomfortable.
The study showed, for instance, that when SEO optimized copy was paired with certain social sharing buttons like Facebook or Twitter, people were more likely to buy the fragrances that were being pitched than the same copy presented without the sharing buttons. That axiom doesn’t apply to everything though. There are products that people buy far less online when they see social sharing buttons because they do not want anyone to know they are purchasing the item.
Many personal items, even medical items, people tend to look for a place without sharing buttons to make their buys. SEOs can make good use of this information by being very aware of writing content that avoids using words that people may find embarrassing. SMMs can make even better use by knowing what type of products see a sales spike when social sharing buttons are present – and when they are not. As fas as SEO news goes, this was an important study that requires serious attention.
Tags: keywords, online appropriateness, social media, social networks
