If the Google Penguin update has taught us anything it is that what works well today may not work at all tomorrow. With competition for web traffic becoming more cutthroat with each passing day it is more and more important to find ways to hold on to the audience you already have. What you need is a way to keep the customers/traffic you already have no matter what algorithm changes come in the future. How do you do that? Is there some magic formula, is it good luck, or is it a real science with a step by step process? Here are a few ways to outlast the updates.
Many people think newsletters are a thing of the past, the truth is they are alive and well. They may not be sexy and on the top of everyone’s wish list, but they can work wonders. If you can successfully start converting followers into newsletter subscribers you have gone a long way toward protecting the traffic you already have. Google has nothing to do with your newsletter circulation after all. You will not get every visitor to subscribe to a newsletter, but of those you get, just under 20% will generally share your newsletter with someone else (or their entire address book if you’re lucky) at least one time over the course of a year – assuming you put out one newsletter per month. That will lead to some new visitors and a few new subscribers. This is one method that has proved to be extremely successful at insulating yourself against updates hurting so much.