A debate among some SEOs that is making news is whether or not it is worth starting to fix the problems created by the Google Penguin update. On the one hand, there is a growing sentiment that Google is likely to create a few more tweaks to the algorithm related to penguin within the next few months. On the other side the sentiment is that you cannot put off enacting changes waiting to see what happens next. While adapting immediately is the only option for many webmasters, for those that have not been hit terribly hard, waiting is catching on.
With Panda, the most significant update to the algorithm actually came about six months after the initial implementation. That caused a wave of people that reacted early to have to react to changes yet again and perform a second overhaul. It is speculated penguin may be more of the same. The problem with that is you face a loss of traffic and PageRank in the meantime and just have a bigger job down the road rather than two small jobs to deal with – by comparison at least.
Whatever way a webmaster chooses to go, one thing is undeniable – sooner or later adjustments need to be made. There is no point in waiting to see what Google will do next because no one can be sure. If Google does not have another rollout of tweaks and you wait for one before adapting, you lose. In no uncertain terms you lose PageRank, traffic and conversions. While waiting seems attractive, good, experienced SEOs will tell you it is not a logical move.
