In SEO news, Matt Cutts delivered a speech on penguin and what it is intended to be – which he insists is not a penalty although it does seem to act that way. Cutts failed to get into any real specifics, as usual, but he did deliver a few bits of useful information that SEOs and webmasters alike can get some value from. He discussed links, reconsiderations and SEO itself. What he said isn’t very popular in most cases, but it’s Google and they don’t have to be popular since they are the biggest kid on the block.
The first big bit of news is that a reconsideration request to Google for sites hit by Penguin will not result in a return to higher ranking. If you got hit, you got hit. You have to work your way out of it. Cutts admitted that they have made mistakes and tweaked the algorithm based on mistakes uncovered via reconsiderations, but it’s tough luck for everyone whether Google was right or wrong as they don’t want to set a precedent of reversals.
Link disavowal is something on the board that is being seriously considered. It only makes sense as they are penalizing people for links they can’t get removed for legitimate reasons which were actually considered good only a few months ago. And as for SEO, Cutts said Google does like SEO. They are not penalizing good SEO, just bad content and spammy linking practices. And there you have it straight from the horse’s mouth – SEO is alive and well and welcomed by Google.