In SEO news, Facebook has moved to include the use of hashtags which helps mesh their content more closely with Twitter for search indexing. This will change the landscape of how search results appear on the Bing social search index, but have little or no impact on Google search, particularly since the G+ platform has not made a similar move yet. For SEOs this will help open up a new way of optimizing content on social platforms that was not even thought to be close to ready yet. The impact may play out as follows.
As Facebook allows lengthy posts, unlike Twitter, there is the opportunity to place posts with hashtags in several different ways – not just in the header, they may be used in the body of the post as well which means that lengthier posts of 100 words or more can be used to drive traffic more effectively. The better you are at using them, the better search positioning you can get.
While SEOs are not going to be able to use this innovation as successfully as they would a blog for reasons related to the durability of a post to remain in the social index for short term boosts of traffic this is going to be an excellent promotional tool. There are some bugs in the system still and spamming may become an issue, however this is a big step forwarding a new era of SEO. If you are unsure how to proceed with this, contact an experienced SMM for guidance.
