If the new Google plus world search is confusing you, stand in line – even professional SEOs are thrown for a loop with Googles massive restructuring. On the surface, as advertised, G+World, when logged in, should show you returns that are tailored to you based on who is in your circles. That doesn’t quite seem to work out right though. At least not if you want relevant returns.
An experiment with the word “sports” when logged out of Google returns what you’d expect – ESPN, Yahoo! Sports, MSNBC, etc… It makes sense. Go to personal results, and in my test, ESPN, Yahoo Sports and MSNBC still show up, but behind some returns from G+ that I have no idea of how they got associated to me. The returns are filled with results for sports I don’t watch from places I never visit or in some cases have even heard of. Returns that otherwise are buried over ten pages deep when searched normally.
What does that tell us? For one, Google is weighting their own platforms very heavily. Not only that, you have to be aware that if you have a friend in your circles that enjoys cricket, what they search is going to show up on your search query. It is as if Google changed overnight and nothing makes sense – except to pile on the G+ train and hope Google values your personal input in searches over that of your friends.