The Google pseudonym era has apparently come and gone before the SEO world had a chance to even give it a test run. Google announcing they would allow the use of pseudonyms on their G+ platform was huge news as it was a massive departure from their long standing “real name” only policy. Before anyone could give it a fair shot, Google switched course without actually admitting that they were switching course. The PR storm surrounding it has not been favorable for the Goliath in this case.
What essentially happened is that Google decided it would be okay to use a pseudonym on G+, but only after establishing your “wallet ID” with them which is in short the same process they have always required. If this actually made you anonymous in regard to your real identity being portrayed to the world there would be little issue with it. The problem is that at least in early testing, many people that got a pseudonym account early on saw how readily available it was to find the real name identity to these accounts because they were associated on a number of Google searches.
Somewhere along the line, something went wrong we are to believe, which did not create a barrier between the real and fictional. Because of that, a pseudonym account is basically useless because anyone can get the true identity with a simple search. Google can make it work, the question SEOs and SMMs are asking though is if they will?