In SEO news, a new feature available on Google trends is “hot searches”, which allows Google users who are using Google trends to see what is hot in the US. Hot searches is based on an algorithm that breaks down millions of user searches and then analyzes those to see what queries are trending the most. In many ways, this is little more than an expanded version of Google Trends with a facelift, but it does allow a better visual experience and offers more depth than just 20 topics,
There is also a new filtering system in place that is pretty helpful which shows the hottest stories of the day. Under the old system, you may have 4 or even 5 terms that were trending, but all related to the same story. Now, you can click on the hot story and from there see what terms are trending. Essentially, Google is offering more variety by aggregating terms when necessary and making them available as related searches.
This helps give SEOs and users a better idea of how much a particular story is trending than possibly seeing related terms in trending topics or not. The data is based on the previous 24 hours and updated hourly so it does reflect current information and trends. For anyone that used Google Trends, this will be an easy transition and you’ll notice the trending graphs are cleaner and more comprehensive as well. This was a nice update for Google and while it is good for SEOs, for anyone else it is much ado about nothing.