Google has taken a bold step recently to help launch their G+ community as quickly as possible – and SEOs are seeing that bold move is coming whether you like it or not. Google is going to automatically enroll new Gmail accounts into the G+ platform making it a package deal or nothing move. If you want Gmail, you have to take G+ too whether you ever use it or not. What does this mean to SEO and SMM?
The biggest thing is that the number of G+ users will swell much quicker than under normal circumstances. In many regards, it is going to create a false impression of how big and relevant the G+ community is. By having more registered users, Google can claim they are becoming a social networking power with the numbers to prove it. In reality, they can really only claim to host a large number of accounts. There will be a portion of people that never use G+ or use it so sporadically it is almost a dormant account.
Larry Page wants results fast though, and making this a mandatory move could swell G+ so quickly that on paper they are the social networking leader within just a matter of three years. On paper that is great, but any SEO or SMM will tell you that if there is no engagement there is no value. If people don’t create circles and populate them, they are of no value. But then again, it is another way to help deliver weighted search results to another mass of people which may have been a main objective anyway.