One of the biggest pieces of news to run through the SEO/SMM world aside from the Google Penguin update revolves around the upcoming Facebook IPO and what that may mean for SEOs, SMMs and search in the next few years. Surprisingly, Warren Buffet has decided not to bite on the Facebook IPO and that has a number of investors concerned. Buffet is one of the most successful individual investors of the past 50 years and his unwillingness to bless the Facebook IPO with an investment is big news.
Buffet is no stuck in the old days investor. He invests in anything he sees as having a profitable upside beyond the initial share price climb fueled by little more than excitement. His business partner, Charlie Munger, sided with Buffet making a statement that sounds a lot like they have no desire to be in the Facebook business ever. It won’t kill the Facebook IPO, but it has already had some investors re-thinking the size of their investment as they could not manage to logically refute Buffet’s logic.
What this means to SEOs and SMMs is that while Facebook will continue marching forward, it may be at a slower pace. If the IPO doesn’t come out as strong as predicted, Facebook will not have the capital to move as quickly as they want to meaning some projects, like an upgraded search function, may be further off in the distance than previously anticipated and that banner style ads may be more prevalent.