In SEO news, Facebook has been under a decent amount of heat for failing to keep their Insights statistics up to date for owners of Facebook pages. Insights are basically a set of statistical tables that give page owners the ability to see how effective their Facebook content is as well as who is looking at their content. For anyone that is concerned with trying to keep their audience engaged and understand how effective a job they are doing with their SMM, Insights is vital.
Facebook only launched Insights a few months ago, but in that time, they lag behind by three to four days habitually with updates. The problem that presents is that often, users get information that can actually be as much as five to six days out of date. Facebook has attributed the problem, in part, to their working toward providing real time updates. What makes that answer illogical is that WordPress and countless other platforms can do this without any issue which means Facebook has a bigger problem another motive or terrible tech staff.
What seems most likely is the speculation that Facebook will roll out an “improved” real time version for paying users to generate revenue to cover lagging advertising sales. It seems to make sense so far as Facebook needs money, their techs can’t be that inept to not be able to insert plug-in technology that is over a decade old and the timing of it all. Whatever the answer is, for now Facebook is not doing right by SEOs at this time by providing a barely working set of statistics.