A hot debate among SEOs and SMMs has been what type of impact Facebook’s seamless sharing actually has had on the use and perceive social networking and media. What Facebook uses is the wave of the future according to some, but there are still pockets of resistance that are inclined to say that even if seamless sharing becomes an inevitability, it’s ruining the social networking experience.
There is always the option of leaving Facebook and using some other platform so no one is actually stuck with it. One of the biggest complaints about seamless sharing is that you can’t opt out of it – this still hasn’t been offered no matter how much it’s been asked for. Your sharing settings can be lessened and your privacy settings maxed out, but at the end of the day, there is still some seamless sharing you can’t rid yourself of.
It is beyond invasive in some cases, but it has to be in order for Facebook to mine as much data on you as they can so they can. They sell this data to make money – Facebook isn’t free really – you pay by allowing this in barter for the platform. Make no bones about – Facebook could care less about what any member likes or dislikes about Facebook because they have a captive audience. So nearly a year into seamless sharing, little has changed aside from you giving up more of yourself to be one of 900 million people on the world’s biggest social network.