In SEO news, the importance of optimizing strictly for mobile devices has been discussed and not everyone is convinced it is as important as it was touted to be just a couple years ago. It isn’t that optimization is less important, it is that technology for mobile devices is improving far faster than most anyone thought it would. In fact, technology is moving so quickly that much of the programming that was once necessary to make anything work on mobile is now antique. In actuality, it often isn’t needed.
The ability to display information across devices has improved so much that specific programs created to tailor pages to fit the small screens most devices had. Times changed and screens on many devices got larger meaning that the need to compress information wasn’t as pressing or even as desired as providing returns more in line with what people would see using non-mobile devices.
The market for SEO mobile device content that is geared specifically for said devices does still have a place in the game, just not as significant a position as had once been imagined for it. The demand may actually remain for another several years as not all mobile device owners are believers in bigger being better. The moral of the story is – never bet on technology advancing too slowly that programming catches up completely!