If you have been following SEO news the last month, you have seen many pronouncements that SEO is dead or at least lying around in critical condition. To a degree, that is true. The catch is that it only applies to bad SEO not limited to black hat SEO practices. SEO, like any process, has undergone changes and is continuing to evolve. Change, however, does not equate with being extinct. All it means is adapting to new fields of play in unique ways that still deliver high quality results.
A recent interview with officials from Bing that monitor how well their ranking algorithms perform echoed this sentiment. Search engine algorithms had become stale and too predictable making them easy for people with less than proper intentions to game the system. In doing this, higher quality, more relevant content, could be unjustly pushed down the search results and replaced with inferior quality content that was less helpful to users.
The changes to SEO in recent months have been aimed at addressing this issue. It is not something that is exclusive too Google. All search engines grow and change and try to find ways to highlight quality content. Those who have been following solid, acceptable, white hat procedures are not having problems. It is another example that SEO is alive and well and quality content is king.