If you have been following SEO news, you know that Bing took a major step forward by announcing that they now have social search. Unlike Google, Bing will have real time results, not lagging G+ only results, and Bing will feature results from Facebook and Twitter prominently. The big question is what it will look like and how it will work. Business Insider had a close look at the new Bing and shared the following description:
“The Sidebar separates social data from your main search results — unlike what Google does with Google+. It also includes a real-time activity feed, and will suggest contacts who might be able to help you with a particular search query. For instance, if you’re looking for information on traveling to China, Bing might direct you to a set of Facebook photos from one of your friends who recently traveled there.”
Bing will add in LinkedIn, Foursquare, and Skype, sometime this summer as sidebar additions. This is going to open up new opportunities for SEOs and the layout looks very clean and navigable so it will be very easy to get comfortable. Since Google has no agreements with these networks, they are out in the cold and can offer little more than G+ results and fringe networks. For anyone that didn’t think Bing was a player in the optimization wars, the game is now on!