In SEO news, the early reviews of the Bing social index have been met more positively than was initially expected. Despite some early glitches and smoothing out that had to be worked with, the social index is now running about how it was expected to in this early stage and has been getting some positive kudos from engineers and users alike which is not as common as many may think.
In a fairly short time span, Bing has collected and ranked search results from Twitter and Facebook primarily. And started getting them indexed and ranked for search. Much of this is done based on the use of hashtags, but there are other factors as well. What they serve users is a near real time indexing of what is hot socially minute to minute. By comparison, Google only shows what is hot in Google search hour to hour and it does not include social activity aside from a limited amount on G+.
For Bing, this is quite a coup. They have scooped Google by landing Twitter and Facebook and in actuality, they are raising the profile of each other rather than juts Google serving Google on the other side of the street. While Google attempted the same deal, they failed for a number of reasons, primarily hubris, and they are now left on the outside looking in. Bing expects to streamline the process even more and SEOs agree this is a potentially major game changer for directed marketing.