In an odd piece of SEO news, Bing beat Google to the punch so far as allowing webmasters to disavow links. While Google had long hinged on the number of links a site had pointing back to it, they now changed that to a quality over quantity approach that has left many webmasters who played by the rules in a tough position – what do they do about links Google doesn’t like? The answer hasn’t been so simple as each webmaster has been left to the mercy of another. It’s why it was such a ridiculous rollout to begin with.
So leave it to Bing, not Google, to find a way to allow webmasters to disavow links. Matt Cutts of Google came out after the news of this broke and stated that Google has been considering the same thing for years and may do something in the coming months. The problem is, they worked backwards and that created a scenario where nothing good would come of anything.
Rather than allowing webmasters to disavow bad/spam links prior to Penguin, they just rolled out Penguin. They never stopped to consider that getting the problematic links removed could be – problematic. And in the mess that it has all become, Bing shows up with the solution – and Bing may keep some of those people coming by for help cleaning up links as regular Bing users. Any way you slice it, Google is full of fail and has egg on their face.