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Microsoft seems to have decided to confront Google in UK by moving its search engine Bing for UK from the beta stage. This search engine was in the beta stage since its launch in June; however, the actual version of the site would be released now. UK will be the third country that would be having a localized version of Bing after Bing for UK is launched. United States and Canada are the two other countries that are already in the list receiving the service of Bing locally.
Talking to the media about this launch, the Managing Director of consumer and online products of Microsoft Mr. Ashley Highfield has said, “We have had a dedicated team of 50 people working hard since June to make our results work better for people in the UK. In particular, we want to excel in e-commerce because British people outweigh the US in terms of online shopping, and we wanted to make sure it could help you find a TV or camera in time for Christmas.”
A complete version of Bing was launched in United States in June. Though Bing has been doing well in the United States, the market share shows that it has a long way to go in order to compete with the search engine giant Google. This is clear from the value of the shares of both these search engines. However, Microsoft is trying hard to make it out and to make Bing as the top search engine in the industry.
Explaining on what they are actually trying to do, Mr. Ashley Highfield has said that they are managing to held their market share since June when it was launched. With statistical information, he has said they are trying to build a product that the customers would be satisfied with. As reports say that more than 50 percent of the people who make an online search spend not less than 30 minutes to get the information they want and that this is the reason for more than 33 percent of the people being dissatisfied about the search results they are getting now.
Bing has a very good visual approach that makes it unique from other search engines. Using Bing, users would be able to view some information about the website that is listed in the search results along with other useful information like contact numbers and even search boxes. This makes it simple for the user to find whether the website has the information that is required without getting into the website. The same is told by Mr. Highfield as their strength, “We want to bring an end to the current ‘in out’ nature of search where you click through to a result, find it’s not what you are looking for and then go back and search again. Our unique selling point is to give you the answers that you want in one page.”