Search Engine Optimization News Blog

Microsoft Still Chipping Away at Yahoo June 3rd, 2008

HP has struck a deal with Microsoft to make the software provider’s Live Search and toolbar the default option on all new HP computers.

Wait, wasn’t that Yahoo’s piece of the pie?

Maybe it was, two years ago - but this is 2008, and Microsoft is becoming a force to be reckoned with. The failed deal with Yahoo last month seems not to have fazed Microsoft at all, and Live Search is gradually creeping up to encroach on the bigger company’s territory.

Microsoft is taking the opening to promote their Silverlight cross browser and Snapfish photo shop applications by custom designing a toolbar for HP.

Watch for this to roll out early next year, as new HPs in The US and Canada will have the toolbar imbedded to entice consumers to use the Redmond, Washington company’s engine and other applications.

Microsoft is going for a bigger piece of the pie, and the deal with HP is rumored to be only the first of many new strategies to come.

 

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